What is Google AdWords? How does Google Ad works?

This very moment, Google is processing results for over a million searches. Most of these pages are either monetized or paid for advertisements. Google Ads helps to bring higher organic traffic to your site efficiently. When people search a keyword that is related to your sales or product, AdWords can completely help to keep yourself ahead of the competition. Performance marketing agencies in India are amazingly good at monitoring the activities of their clients.

In this article you're going to see the benefits of AdWords and why to use them

What are Google Ads(AdWords)?

Google provides advertising services, when Paid, appears on the search results of Google. Advertisement also appears on other websites using display networks and is done with the help of Google AdSense. An advertisement aided page gets higher priority and is displayed above the organic results.

Google also provide display networks services which includes other third party providers who have partnered with Google to offer Google Ads. A display Ad can be a text, an image, a banner or a video.

Why Google Ads?

Keywords play major role in the area of digital marketing. Only with the right keywords, one can gain more traffic. By using Keyword planners, you can simply know the list of keywords that are relevant to your content. Once you get the correct keyword, bid on them. This is simply like an auction and it is called as Keyword Auction. The bid and other factors including the Quality score, decides which Ad appears on the SERP. When someone clicks on the Ads, advertiser pays a certain amount. This is where the term CPC comes in.

The AdWords Auction

Every time a user searches something in the Google, the auction system starts running. For an efficient AdWords auction, the bid and quality score combination should be perfect.

Higher the quality score, higher is the possibility of better ranking.

Factors affecting Ads :

• Bid Amount

• Quality score

• Relevance of your Google Ad

• Relevance of your keyword

• The Overall Click through rate of Ad and its group

• Overall performance of the account

Bidding higher brings a better chance of positioning your Ad higher. The bid amount only when combined with an appropriate quality score makes the Overall performance of the Ad better. The keyword and the Ad should be more relevant to the keyword searched by the user.

Benefits of high quality score :

By lowering the CPC, Google rewards high Quality score. High quality score ensures high exposure of your Ad. It is shown more often when searched.

The affordability of the Ads varies based on many factors and different countries. The CPC is quite higher in regions of USA and it is lower in other parts of the world.

Conclusion

Google AdWords is the key to get more organic reach and traffic. This can help to bring and convert more sales and leads. There are a number of PPC services in Delhi which might help in better management of your Ads and Account. It is always better to have a expert's advice than to do it yourself.